You drive. We crew.

Pete founded Trackside Digital and handles the build: technical architecture, development, and the ongoing growth work once a site’s live. Twenty years of building websites has taught him that a project succeeds by genuinely understanding a business, not just executing a brief. He’s enthusiastic about getting started fast, so that deeper understanding builds through the ongoing partnership itself, learning more about a client’s business with every iteration, not as a slow step before any work begins. He’s spent that time deliberately refining his own process, so the focus stays on a client’s growth rather than repeating the same setup work every time. He describes himself as introverted, empathetic, and detail-oriented, the kind of person who notices the thing that’s one pixel off and fixes it before anyone asks.

Monika leads the strategic side, discovery workshops, brand narrative, and the client-facing energy that gets a partnership started right. She brings 19 years’ experience in tech and transformation, having progressed from Operations Lead through Project Manager and Scrum Master to Agile Coach, and now leads AI transformation work with senior leadership teams at major organisations. She’s built a global Scrum Master community of over 5,000 practitioners, was named a 2026 TechWomen100 Winner, and holds Platinum Tier status as an #IAmRemarkable facilitator, having run 47+ workshops for over 500 participants on confidence and visibility at work.